PRODUCT
RESEARCH
CANDID
YEAST INFECTION TREATMENT KIT
Branding + Packaging
2023
Even though yeast infections are among one of the most common vaginal infections, over-the-counter treatments do not respect the dignity of the person. They do not enhance feelings of support or education for both first-time and experienced users.
PROBLEM
Candid is comprehensive and supportive care for all people with vulvas. From research to final visualization and production, Candid was created to make yeast infection treatments feel like a form of self-care.
SOLUTION
Dignified. Intuitive. Supportive. Confident. Honest. Approachable.
CANDID IS…
Candid's graphics reflect the balance between dignified and bold. The design combines soft exterior graphics with a bold interior. This contrast allows for Candid to be both approachable on the shelf, while instilling confidence in the user.
GRAPHIC LANGUAGE
The existing market neglects dignity and discretion. Products are not intuitive in the decision process of this pivotal moment.
MARKET ANALYSIS
TARGET
CVS
1-day treatments are blue, 3-day treatments are green, 7-day treatments are purple across all brands.
COLOR ANALYSIS
Hierarchy issues throughout. Loud, sterile typography overloaded with medical jargon.
DESIGN
IDENTITY
Medicinal design lacks comfort and empathy. Overwhelming instructions and confusing graphic hierarchy make the process unpleasant. Organization of product components is unsanitary; does not feel sterile.
COMPETITOR ANALYSIS
Since anyone with a vulva can experience a yeast infection, it is important to identify the range of users who may be on the market for treatment.
USER NEEDS
Simple exterior pack that reveals the bold interior. Utilizes white space and color for quick identification of dosage. Highlights brand name and graphic over product name to maintain privacy. Consolidate instructions.
GRAPHICS
Compartmentalized system and simplified steps guides the user through experience. Handling of the ovule and applicators respects needs regarding cleanliness.
PACKAGING
COLLABORATIVE PROJECT
Evan Pugh
Communication Design
Katherine Bodenschatz
Industrial Design
Elise Johnson
Communication Design
Elise Nyktas
Communication Design
The color pallet utilized the existing convention used by other treatment kits; blue is 1-day treatment, green is 3-day treatment, and purple is 7-day treatment.
Candid is inspired by stones and cairns. They represent a natural process and internal balance within the body. Additionally, they are reminiscent of the healing ovule used within the treatment.
Each component of the internal packaging is presented to the user in a series of steps. All parts are stored neatly, without jeopardizing the integrity or sanitation of the product.
USAGE
