ECP

HYPER INCLUSIVE FABRIC CARE

LWC + P&G

Research

2024

Partnership between Livewell Collaborative (LWC) and Proctor & Gamble (P&G) Fabric Care Division

Older Adults (OA)

This project challenged established mindsets to look for insights into developing more inclusive products. It followed the philosophy of generating ideas by letting the “extremes inform the middle.” The focus centered around envisioning the future of laundry as being “hyper-inclusive.”

We aimed to uncover new solution spaces that improve the entire laundry process from products to machines to digital experiences. We built storytelling tools of consumer stories to provide an empathetic foundation in fabric care. This enabled P&G’s broader organization to understand the potential of designing tools for inclusivity.

PURPOSE

GOALS

OUR TARGET AUDIENCE CONSISTED OF

Familiarizing ourselves with people's experiences with disabilities and the solutions they have found

Inclusive Design Process

PERMENANT

Almost everyone will experience a disability at some point in their life.

TEMPORARY

SITUATIONAL

Limb difference

Broken bone

New Parent

Updated services to be more accessible physically and digitally

ACCESSIBLE AGENCIES

INCLUSIVITY SHIFT OVER TIME

More people receiving government aid to support disability

FINANCIAL ASSISTANCE

New policies supporting people to request reasonable accomodations

INCLUSIVE POLICIES

Understanding accessibility concerns before development

SHIFTING LEFT

Inclusivity in the workspace leads to greater intra-group belonging

INCLUSION AS A BUSINESS EHTOS

Phased retirement, returnships, and boomerang programs

EMERGING OLDER WORKFORCE

When describing, person first before disability

CHANGE IN LANGUAGE

Giving authentic information, helping people to be better

"I SHARE BECAUSE I CARE"

Retiring to something, not from something

WELL-AGING

Interacting with consumers who will guide our understanding of inclusivity and progression.

Government

Business

Social

8 Interviews

6 OLDER ADULTS

4 PERSONS WITH LEARNING DISABILITIES + 3 CAREGIVERS

Discussed laundry habits and conducted a walkthrough of their laundry routines

Common motivating factors, particularities, compensatory behaviors, mental fixations, and learned behaviors.

FOCUSING ON…

Key findings

U.S. Population Disability Statistics

Older Adults Functioning Difficulties

Journey Mapping

From our research, we categorized disability types

PHYSICAL

COGNITIVE

SENSORY

Mobility, strength, flexibility, dexterity, reach

Memory, problem solving, communication, recognition, attention

Sight, hearing, touch, smell, taste

Through our research and consumer interactions, we created 6 inspirational design consumers who represented a wide range of disabilities.

Overlapping the journeys of each IDCs uncovered areas of tension throughout the laundry process.

We created comprehensive deliverables that developed a foundation of empahy for disabilities

INSPIRATIONAL DESIGN CONSUMERS (IDC)

HEAT MAP

Ideating potential inclusive solutions that addressed different disabilities allowed us to define 4 design themes.

PRODUCT IDEATION

Fool proof, hyper-individualized, easy to learn

DIGNITY OF INDEPENDENCE

Low stakes, trust and confidence in care recipient

LIFT CAREGIVER BURDEN

Presentation of Final Ideas

EVAN C PUGH

pughevanc@gmail.com

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EXTREME CASE CONSUMER

TENSIONS

PRODUCT

People with Learning Disabilities (PLD)

To develop an understanding and connection of disabilities in relation to laundry, the team conducted empathy exercises. We examined each stage of the laundry process with limb differences, vision impairments, and other physical limitations.

EMPATHY EXERCISE