2024
2024
2024
2024
HYPER INCLUSIVE FABRIC CARE
LWC + P&G
HYPER INCLUSIVE FABRIC CARE
LWC + P&G
HYPER INCLUSIVE FABRIC CARE
LWC + P&G
HYPER INCLUSIVE FABRIC CARE
LWC + P&G
Research
Research
Research
Research
Partnership between Livewell Collaborative (LWC) and Proctor & Gamble (P&G) Fabric Care Division
Partnership between Livewell Collaborative (LWC) and Proctor & Gamble (P&G) Fabric Care Division
Partnership between Livewell Collaborative (LWC) and Proctor & Gamble (P&G) Fabric Care Division
Partnership between Livewell Collaborative (LWC) and Proctor & Gamble (P&G) Fabric Care Division
LWC TEAM
LWC TEAM
LINDA DUNSEATH
Executive Director
LINDA DUNSEATH
Executive Director
BAIN BUTCHER
MD, Faculty Advisor
BAIN BUTCHER
MD, Faculty Advisor
RUZANNA ROZMAN
Storytelling Faculty
RUZANNA ROZMAN
Storytelling Faculty
ANABEL GRACIELA
Sr. UX Research Fellow
ANABEL GRACIELA
Sr. UX Research Fellow
ANDREA MARAVIC
Graduate Assistant
ANDREA MARAVIC
Graduate Assistant
EVAN PUGH
Design Co-op
EVAN PUGH
Design Co-op
GRACE NUNN
Design Co-op
GRACE NUNN
Design Co-op
HARRISON SMITH
Architecture Co-op
HARRISON SMITH
Architecture Co-op
WESLEY DOSCH
Design Co-op
WESLEY DOSCH
Design Co-op
BELLA COHN
Design Co-op
BELLA COHN
Design Co-op
MADELEINE MASON
Design Co-op
MADELEINE MASON
Design Co-op
PURPOSE
PURPOSE
This project challenged established mindsets to look for insights into developing more inclusive products. It followed the philosophy of generating ideas by letting the “extremes inform the middle.” The focus centered around envisioning the future of laundry as being “hyper-inclusive.”
This project challenged established mindsets to look for insights into developing more inclusive products. It followed the philosophy of generating ideas by letting the “extremes inform the middle.” The focus centered around envisioning the future of laundry as being “hyper-inclusive.”
GOALS
GOALS
We aimed to uncover new solution spaces that improve the entire laundry process from products to machines to digital experiences. We built storytelling tools of consumer stories to provide an empathetic foundation in fabric care. This enabled P&G’s broader organization to understand the potential of designing tools for inclusivity.
We aimed to uncover new solution spaces that improve the entire laundry process from products to machines to digital experiences. We built storytelling tools of consumer stories to provide an empathetic foundation in fabric care. This enabled P&G’s broader organization to understand the potential of designing tools for inclusivity.
Target Audience
Target Audience
Target Audience
Target Audience
Older Adults (OA)
Older Adults (OA)
Older Adults (OA)
Older Adults (OA)
People with Learning Disabilities (PLD)
People with Learning Disabilities (PLD)
People with Learning Disabilities (PLD)
People with Learning Disabilities (PLD)
Familiarizing ourselves with people's experiences with disabilities and the solutions they have found
Familiarizing ourselves with people's experiences with disabilities and the solutions they have found
Familiarizing ourselves with people's experiences with disabilities and the solutions they have found
Familiarizing ourselves with people's experiences with disabilities and the solutions they have found
Inclusive Design Process
Inclusive Design Process
Inclusive Design Process
Inclusive Design Process
EXTREME CASE CONSUMER
EXTREME CASE CONSUMER
TENSIONS
TENSIONS
PRODUCT
PRODUCT
Almost everyone will experience a disability at some point in their life.
Almost everyone will experience a disability at some point in their life.
Almost everyone will experience a disability at some point in their life.
Almost everyone will experience a disability at some point in their life.
PERMENANT
PERMENANT
Limb difference
Limb difference
TEMPORARY
TEMPORARY
Broken bone
Broken bone
SITUATIONAL
SITUATIONAL
New parent
New parent
U.S. POPULATION DISABILITY STATISTICS
U.S. POPULATION DISABILITY STATISTICS
OLDER ADULTS FUNCTIONING DIFFICULTIES
OLDER ADULTS FUNCTIONING DIFFICULTIES
INCLUSIVITY SHIFT OVER TIME
INCLUSIVITY SHIFT OVER TIME
Government
Government
Government
Government
ACCESSIBLE AGENCIES
ACCESSIBLE AGENCIES
Updated services to be more accessible physically and digitally
Updated services to be more accessible physically and digitally
FINANCIAL ASSISTANCE
FINANCIAL ASSISTANCE
More people receiving government aid to support disability
More people receiving government aid to support disability
INCLUSIVE POLICIES
INCLUSIVE POLICIES
New policies supporting people to request reasonable accomodations
New policies supporting people to request reasonable accomodations
Business
Business
Business
Business
INCLUSION AS A BUSINESS EHTOS
INCLUSION AS A BUSINESS EHTOS
Inclusivity in the workspace leads to greater intra-group belonging
Inclusivity in the workspace leads to greater intra-group belonging
SHIFTING LEFT
SHIFTING LEFT
Understanding accessibility concerns before development
Understanding accessibility concerns before development
EMERGING OLDER WORKFORCE
EMERGING OLDER WORKFORCE
Phased retirement, returnships, and boomerang programs
Phased retirement, returnships, and boomerang programs
Social
Social
Social
Social
CHANGE IN LANGUAGE
CHANGE IN LANGUAGE
When describing, person first before disability
When describing, person first before disability
"I SHARE BECAUSE I CARE"
"I SHARE BECAUSE I CARE"
Giving authentic information, helping people to be better
Giving authentic information, helping people to be better
WELL-AGING
WELL-AGING
Retiring to something, not from something
Retiring to something, not from something
EMPATHY EXERCISE
EMPATHY EXERCISE
To develop an understanding and connection of disabilities in relation to laundry, the team conducted empathy exercises. We examined each stage of the laundry process with limb differences, vision impairments, and other physical limitations.
To develop an understanding and connection of disabilities in relation to laundry, the team conducted empathy exercises. We examined each stage of the laundry process with limb differences, vision impairments, and other physical limitations.
Interacting with consumers who will guide our understanding of inclusivity and progression.
Interacting with consumers who will guide our understanding of inclusivity and progression.
Interacting with consumers who will guide our understanding of inclusivity and progression.
Interacting with consumers who will guide our understanding of inclusivity and progression.
8 Interviews
8 Interviews
8 Interviews
8 Interviews
6 OAS + 4 PLDS + 3 CAREGIVERS
6 OAS + 4 PLDS + 3 CAREGIVERS
Discussed laundry habits and conducted a walkthrough of their laundry routines
Discussed laundry habits and conducted a walkthrough of their laundry routines
Discussed laundry habits and conducted a walkthrough of their laundry routines
Discussed laundry habits and conducted a walkthrough of their laundry routines
FOCUSING ON…
FOCUSING ON…
Common motivating factors, particularities, compensatory behaviors, mental fixations, and learned behaviors.
Common motivating factors, particularities, compensatory behaviors, mental fixations, and learned behaviors.
Key Findings
Key Findings
Key Findings
Key Findings
Journey Mapping
Journey Mapping
Journey Mapping
Journey Mapping
We created comprehensive deliverables that developed a foundation of empahy for disabilities
We created comprehensive deliverables that developed a foundation of empahy for disabilities
We created comprehensive deliverables that developed a foundation of empahy for disabilities
We created comprehensive deliverables that developed a foundation of empahy for disabilities
From our research, we categorized disability types
From our research, we categorized disability types
From our research, we categorized disability types
From our research, we categorized disability types
PHYSICAL
PHYSICAL
Mobility, strength, flexibility, dexterity, reach
Mobility, strength, flexibility, dexterity, reach
COGNITIVE
COGNITIVE
Memory, problem solving, communication, recognition, attention
Memory, problem solving, communication, recognition, attention
SENSORY
SENSORY
Sight, hearing, touch, smell, taste
Sight, hearing, touch, smell, taste
INSPIRATIONAL DESIGN CONSUMERS (IDC)
INSPIRATIONAL DESIGN CONSUMERS (IDC)
Through our research and consumer interactions, we created 6 inspirational design consumers who represented a wide range of disabilities.
Through our research and consumer interactions, we created 6 inspirational design consumers who represented a wide range of disabilities.
HEAT MAP
HEAT MAP
Overlapping the journeys of each IDCs uncovered areas of tension throughout the laundry process.
Overlapping the journeys of each IDCs uncovered areas of tension throughout the laundry process.
PRODUCT IDEATION
PRODUCT IDEATION
Ideating potential inclusive solutions that addressed different disabilities allowed us to define 4 design themes
Ideating potential inclusive solutions that addressed different disabilities allowed us to define 4 design themes
4 Design Themes
4 Design Themes
4 Design Themes
4 Design Themes
BETTER FOR EVERYONE
Joy of laundry, evoke memories, less physically intensive, less mentally intensive, intuitive dosing
Joy of laundry, evoke memories, less physically intensive, less mentally intensive, intuitive dosing
ENGAGING DIFFERENT SENSES
Signal for clean, engaging macro movements, compensate for blindness, emphasize cues with mechanisms, tactile
Signal for clean, engaging macro movements, compensate for blindness, emphasize cues with mechanisms, tactile
LIFT CAREGIVER BURDEN
LIFT CAREGIVER BURDEN
Low stakes, trust and confidence in care recipient
Low stakes, trust and confidence in care recipient
DIGNITY OF INDEPENDENCE
DIGNITY OF INDEPENDENCE
Fool proof, hyper-individualized, easy to learn
Fool proof, hyper-individualized, easy to learn
PRESENTATION OF FINAL IDEAS
PRESENTATION OF FINAL IDEAS
PRESENTATION OF FINAL IDEAS
*Censored for proprietary reasons
*Censored for proprietary reasons
pughevanc@gmail.com
pughevanc@gmail.com
pughevanc@gmail.com
pughevanc@gmail.com
pughevanc@gmail.com